Sample Conclusion For a Compare and Contrast Essay

Sample Conclusion For a Compare and Contrast EssayIt is no doubt that the comparison and contrast essay are one of the most used essay topics by students in their course work. However, there are some guidelines that you need to follow while writing it so that your work will be accepted by the teachers or by the evaluators who will be reviewing your exam. Here are some sample conclusions for a compare and contrast essay that you can consider.This is a two-part comparison between a certificate of high school diploma and a degree program. The first part deals with the subject matter, while the second part covers the topics that are discussed in the first part. In this part of the essay, you need to include important topics like responsibilities of a student, teachers and education, internet and e-learning, course's curriculum, achievements, hardships, successes, class' interaction and class leadership.In this essay, you have to write an overview about a formal college training program. In this case, you can add information about a career that you will pursue after finishing the course. In this case, you need to include information about how long the program will take, what areas you will cover, expected time, expected salary, expectations for graduation, expected class sizes, on-campus and online learning options, the best possible learning environment, curricula and assessment tools.In this article, you have to summarize some general ideas from your article. You need to do this by reviewing your article and then moving on to write down some specific facts. You should include information about important concepts and some examples that you used in writing your article. In this case, you need to include information about schools' admission policies, deadlines, and courses offered.In this article, you have to write an introduction to help the readers understand more about what you are writing. You can include information about the main topicor the major idea of your essay. In this case, you need to include information about the main points of your article.Here is an example sentence for you to consider when writing an essay that contains a compare and contrast format. 'Graduates of Princeton University in the United States have a higher starting salaries than those who graduated from business schools in India.' In this case, you need to include information about the salaries for the graduates of Princeton.A case needs to be written based on two primary data points. The first data point is primary if the event described happened during the time when the student was in high school. The second data point is secondary if the event did not happen during the time when the student was in high school.These are just some sample conclusions for a compare and contrast essay that you can consider when writing an essay that will be reviewed. Writing these essays will help you become familiar with compare and contrast essay topics. You need to write well and your essay will be greatly appreciated by your teachers and your instructors.

Global Health Research Paper Topics - How Important Are They?

Global Health Research Paper Topics - How Important Are They?There are many exciting new areas of research that have made global health research so interesting. Since so much is going on in the field of health, the demands for expert investigators and researchers to help analyze the data sets of the studies have increased substantially.Global health research is now more than just a part of the medical world. It has become an area of study where institutions of higher learning have to make sure they are well versed in order to retain their students and begin to gain recognition from the outside world. For this reason, university departments and research centers have to start thinking about what kind of global health research topics they should take up.There are two aspects that make a topic of research specific to a particular field. The first being the kinds of subjects that can be tested and evaluated, and the second is the types of questions and research directions that are conside red important. Students of science need to ask themselves how they would like to see their future career path go when it comes to science and research. This in turn will determine the topics they need to research, which will in turn give them the opportunities and careers they can dream of.There are many good global health research paper topics that students can choose from. To start with, the national governments have started to fund scientific studies to find ways to control the epidemic of diseases like AIDS, malaria, and other types of communicable diseases. This means students must focus on global health research and then take the steps necessary to translate these studies into experiments that can be completed.In most of the nations where global diseases are occurring there are political or economic pressures that make the environment very hard to operate in a good climate. However, as the cost of living continues to rise, science and research must be able to produce more info rmation so as to save lives in developing nations. When students are given the opportunity to collaborate with experts from other nations and get more involved in the overall global health study, they should take the initiative to do so.Since so much of the time and money is being invested in the development of vaccines and antibiotics, colleges and universities must take steps to keep up with the demands of the society. As the world becomes more technologically oriented, it is now a good idea to integrate knowledge of research and study into what we are taught in college and universities. In other words, students should be required to get a more global view of the world in order to gain a broader understanding of what is happening and why.With global health research paper topics increasing in numbers, universities are obligated to do whatever it takes to keep up with the research. Students have to be given the opportunity to become involved and contribute in their own way if they w ant to see what the future holds for their career.

Top Current Controversial Essay Topics Secrets

Top Current Controversial Essay Topics Secrets In truth, it also occurs at several levels. 4 After introducing either side of the problem and allowing students to talk about their opinions, you can express your own opinion about it. Additionally, make certain you can defend your topic utilizing valid claims and justifications. When you are requested to opt for a great topic for your argument, start with something you're familiarized with. The quantity and degree of argument aren't extreme. The hsc paper two module c question can ask that you compose a discursive reply and a reflection statement. Simply stated, any particular essay content wherein strong debates are usually presented for lengthy periods develop into certain kind of controversies. As students discuss the matter, they'll be able to assist each other further understand the arguments posed by every side. The Key to Successful Current Controversial Essay Topics Therefore, it's your duty to present either side of the issue no matter wherever your opinions lie. Under such conditions, you are more inclined to hold and share your own thoughts together with beliefs. There isn't anything like a controversial topic to have the blood flowing through your. There are a lot of things to argue when it regards the law. Up in Arms About Current Controversial Essay Topics? Most writers have a tendency to decide on a topic as it sounds thrilling. The success of your essay is in the appropriate selection of the topic. If you own a debate coming up soon and will need to select a strong topic, here's a list of 50 debate topics that are sure to generate a lively discussion. When it has to do with writing an argumentative essay, the most crucial point to do is to select a topic and an argument which you can really get behind. When you're given an assignment to compose a controversial essay, you've got to come across the most suitable topic. Quite frequently, the very best topic is one which you truly care about, but you also will need to get ready to research it. Writing an intriguing essay about trendy topics is an opportunity to reveal your understanding of the planet. Your stories aren't debatable. There are lots of things you need to live, many things you feel, and you simply don't know if a number of the situations you do are ok or not. There are a great deal of great choices there when you're searching for songs for in-class pursuits. When you're picking your topic, bear in mind that it's much simpler to write about something which you currently have interest ineven in case you don't know a great deal about it. You should have your reasons, and our primary concern is that you find yourself getting a great grade. Application essays about challenges reveal how you respond to difficulty to folks who are really interested in how you'll handle the subsequent four years all on your own. Citizens should have the ability to visit national museums at no cost. Debate your choice and don't state it. When you are finished with your essay, you must not just check it for spelling and grammatical errors, but nevertheless, it also has to be checked for logical fallacies. Yes, there are lots of topics that could get most parents rather defensive. There are quite a lot of criteria for picking a winning topic for a debate, but even when you really feel like deciding on the most appropriate topic is a whole lot of hard work, bear in mind that it will surely pay off. One of the chief criteria for selecting an effective debate topic is that the topic is intriguing to you and other participants of the occasion. What Current Controversial Essay Topics Is - and What it Is Not It's important to select debatable argumentative essay topics as you need opposing points that you could counter to your own points. It is a rather important portion of the essay for the reason that it shows the readers what stand you're taking from the very start. There are many steps which you should take to be able to write a fantastic essay. You don't want readers criticizing your essay because of many errors. There are lots of aspects about a sport that may be argued in an essay. Controversial topics work nicely for speeches and essays, since they typically evoke strong opinions on either side. If you need to compose your whole essay in 1 day, do your very best to give yourself breaks so you don't burn out. A controversial essay is one where the author takes a specific stance on a very charged, contestable matter.

Difference Between Front Staff And Manager s Perception...

Is there a difference between front staff and manager’s perception of bullying? Literature review The workplace bullying institute (2014) defined workplace bullying as the repeated, health-harming mistreatment of one or more persons (the targets) by one or more perpetrators. Workplace bullying behaviors include verbal abuse, victimization, humiliation, being threatened, physical abuse, work sabotage and professional disregard. Workplace bullying is a prevalent disruptive behavior that creates an unconducive working environment that negatively impacts on the productivity of workers and prevents work from being done. Fox S Cowan R (2015), the issue of workplace bullying continues to garner much attention in the scholarly, practitioner and public media, yet there is little consensus among professionals and academics of best practices for assessing the prevalence and consequences of workplace bullying. According to a research conducted in 2014 by the Workplace Bullying Institute, 27% of adult Americans have experienced abuse, 48% have been affected either directly or indirectl y by it, 72% of Americans are aware that workplace bullying happens and 93% support the enactment of a healthy workplace environment law. Bullying is reported across all levels in the health care sector and the cases keep increasing over time and management should intervene to prevent and control the problem. Dumont et al (2012) report in their study of 950 RN respondents that 82% reportedShow MoreRelatedThe Effects Of Bullying On The Health Care Industry1437 Words   |  6 PagesLiterature Review Bullying is a prevalent problem that has existed in the health care industry for a long time, but people did not want to talk about it and it was kept as an ugly secret. When the occurrence of misbehavior increased over time, health care providers started breaking the silence. 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International Marketing and Digital Media Essential Factor

Question: Discuss about the International Marketing and Digital Media of Essential Factor. Answer: Introduction Marketing is an essential factor for the success of an organisation or product in a new market. Marketing involves different strategies that are used to promote a new product or brand in the market. Hence, here comes the importance of a marketing plan (Singh Krishnamurthy, 2015). The marketing plan has been developed to present the situational analysis for Revital in the Australia market and develop objectives and strategies to promote the brand. Furthermore, the paper will present the tactics that are used over the digital marketing platform to promote Revital among the internet users. Finally, the plan will present the estimated budget and the performance indicators to proceed with the marketing activities according to the plan. Company Product Background Revital is a Daily Health Supplement Product produced by Ranbaxy. It is an Indian Multinational Pharmaceutical firm operating in different parts of the world. Analysis shows that the Ranbaxy has been selling its products in around 125 countries across the world with its manufacturing sites at eight major countries. Currently, the company has planned to target Australia as a new market for its product Revital which is a well known brand across the world. Ranbaxy will proceed with marketing of Revital with its common tag line One Capsule a day keeps you fit and active all day ("Revital Capsule Benefits Side Effects in Reality", 2016). The product offers different advantages for the adults of all age group and the brand has different products for men and women. Situational Analysis SWOT Analysis 3.1.1 Strengths Revital contains different nutrients that fulfil the daily need of a human body. It contains around 20 essential nutrients ("Revital Capsule Benefits Side Effects in Reality", 2016). The product supports the need of the people due to huge change in the lifestyle. The product has a global recognition. There are very less products in the market with such reputation and brand value (Strauss, Frost, Strauss, 2011). Weaknesses It only offers oral dosage that acts as a weakness of the product ("Revital Capsule Benefits Side Effects in Reality", 2016). The product targets geriatric people who are busy in their life schedule. Australia is a new market with huge level of competition for a pharmaceutical product (Pride Ferrell, 2012). Opportunities The nutrients offered by the product provide different benefits to the customers. It is a highly recommended product by the doctors to the people who are busy with their daily life. Hence, it provides a good opportunity for the company to grow its business in the Australian market (Polonsky, Zeffane, Medley, 2012). Revital can be consumed by people who are more than twelve years of age. Threats There are number of other supplement products available in the market that tends to provide huge competition to Revital. Four Cs Analysis Customer Ranbaxys Revital is one of the exclusive nutrition supplement product to be introduced in the Australian market. The digital platform has provided the company with a vast marketplace to sell the product (Pollard Diggles, 2016). The target customers for the product are cautious about their health in the busy and hectic lifestyle. Therefore, such nutrition supplement products can become popular in the target market. Also, the digital marketing will provide more description of the product to the consumers to encourage their purchasing behaviour. Company The Sun Pharma Group has got a massive market of controlled medicine substances and speciality products in Australia. The organisation has followed the Australian Therapeutic Goods Administrations (ATGA) standards to provide effective medicines at an affordable price range ("Sun Pharmaceutical Industries Ltd.", 2016). The organisation has got online product selling channels to reach out to the customers. Along with that, the company has got strict control over the cost of products and healthcare professionals to deliver effective generics and health supplement products to the consumers. Competitors There are a huge number of local competitors present in the Australian market. Hence, the people will trust the local brands with better brand value in the current market. One of the major competitors of Revital is Nutricharge. The rival brands offer products that contains more essential nutrients (McMahon, 2015). Furthermore, it can be seen that the price charged by the rival brands are comparatively higher because of speciality in those products. Along with that, there are several companies that offer injections and other supplement products that provide a huge competition to Revital. Change The changes in the market can be identified by conducting an external market analysis. A PEST analysis has been presented below to discuss the changes in the Australian market. Political Factors: The change in the commonwealth government in Australia has resulted into changes in the rules and regulations of carrying business in the market. It can be seen that the company needs proper licensing to deal with pharmaceutical products (Burritt, 2012). Along with that, the increase in taxes over pharmaceutical products has made it difficult for Ranbaxy to control the price of Revital. Economic Factors: Currently, a financial downfall can be seen in the Australian economy that has resulted in decline of the buying power of the consumers. Furthermore, the current rate of competition and free entry of new companies with proper licensing has lead to difficulty in growing the pharmaceutical business in Australian market (Layton, 2011). Social Factors: The people of Australia have turned busy with their changing lifestyle and daily pressure of work. It can be seen that people aged above forty mainly consume the product because of their daily life schedule (Ewing, 2012). Hence, there is a need of proper marketing to promote the product and make it consumed by lower aged people. Technological Factors: With advancement in technology, people of Australia have become regular user of internet media. Hence, there is a need of digital marketing strategy that will enrich the brand value and increase the market reach of the product (Layton, 2011). Key Issues The key issues that can be observed by analysing the current market situation are presented herein below: The product is mainly consumed by customers aged above forty years. It is important for the company to concentrate on digital marketing for better promotion of the product and increase its market reach (Kotler, 2009). There is a need of competitive pricing policy to fight the battle of immense competition in the market (Ewing, 2012). The company needs to have proper licensing and certificate to trade in the Australian market. Objectives and Strategy SMART objectives Specific The specific objective of the product introduction is to promote the health benefits and description of the product in the Australian market. Meanwhile, the product brand must ensure that the digital online media marketing will generate maximum promotion at the initial stage (Chaffey, 2007). The focus should be on identifying the appropriate target demographics in the vast market. Measurable In the case of measurable objective, the primary aim is to ensure 5% return on investment within the first three years of the product launch in the Australian market. As the major business will commence on the online system, the response of the target audience and customer spending on the product must be recorded during the first couple of years (Chaffey, 2007). Attainable One of the most achievable goals of the business is to promote online registration process so that maximum numbers of retailers and customers can buy the product online (Chaffey, 2007). At the same time, significant marketing of product must be done to create the brand identity in the target market area. Relevant Some of the relevant strategic plans have to be set so that decisions on merger and acquisition can be made within the first six months of the business. In this way, mergers and business acquisition with local pharmaceuticals companies will provide the firm identity of the product from the very beginning (Chaffey, 2007). Time-oriented Time-oriented objectives are critical for the business to make sure of the proceedings. Within the first couple of months, active promotions and digital media marketing have to be commenced so that the expectations from the product can be materialised (Chaffey, 2007). After six months time, new mergers decision will be focused to increase business prospects and brand awareness. Strategy A channel strategy must be promoted to develop significant research on customers behaviour and activity of the marketplace. Along with that, information must be collected on intermediates, market competitors and distributors to manage supply chain management. The marketing strategy of the product must include definite communication channel so that target customers of the product can be encouraged to use the product for health benefits (Clarke Flaherty, 2015). At the same time, the management requires managing channel integration for market development. As the organisation has selected to use digital marketing, the company must identify the sales target and leads from the developed network. After the targets are set, events can be prioritised. Also, the offered budget for acquisition, business development, product promotion and conversion must be identified to make definite changes. The digital media marketing must enhance the popularity of the brand within the target demographics (Clarke Flaherty, 2015). Hence, prioritisation of the target audience and available products must be needed in the digital marketing strategic plan. Tactics Different digital marketing tactics can be used by Ranbaxy to promote the Revital brand in the Australian market. It is used to spread awareness, acquire a good position in the market and convert the approach into sales (Hoxie, 2011). The major tactics that will be used by the company are discussed herein below: Awareness: This tactics are used to create awareness among the target customers. The different types of awareness tactics are presented below: Social media marketing: Social media advertising is an essential medium of marketing a product in the new sector (Gupta, Massisimo, Koontz, 2013). It increases the reach of the product by enhancing audiences who are not regular user of television and printed media. It will cost the company around $24,000 yearly. Newsletter and direct mailing: Newsletter advertisement is used to target potential customers using the search information of the customers interested in supplement products. It cost the company around $12,000 yearly. Search Engine Optimisation and Google AdWords: SEO is a way of reaching customers through advertising the brand over search engines like Google and Yahoo. It also advertises the brand over other websites. Acquiring: Acquiring tactic is used to acquire a good market positioning. The acquiring tactic is presented below: Company Website: Ranbaxy needs a website to present all details about the product. The website will act as an e-commerce platform that will allow customers and retailers to buy Revital and others products of the company (Gupta, Massisimo, Koontz, 2013). It will cost the company around $10,000 in the beginning. Website helps to create a good reputation and brand positioning in the market. Conversion: Conversion tactic is used to convert sales approach into final sell that can be done through SMS and telemarketing. SMS and Telemarketing: SMS and Mobile marketing will be used to target people already using supplement products (Hoxie, 2011). It will cost the company around $12,000. It is important to see that final sales are generated through this technique. Budget Cost breakdown The cost breakdown for the planned e-marketing tactics is presented herein below: Marketing Monthly Budget Particulars Annual expenditure STAFF OR SERVICES (I.E. CONSULTING) Salaries $ 102,000 Benefits $ 13,200 STAFF SUBTOTAL $ 115,200 WEBSITE Hosting $ 1,200 Design/Development $ 5,000 E-Newsletter Distribution $ 2,700 Search Engine Submission $ 1,100 WEBSITE SUBTOTAL $ 10,000 PROMOTIONS Social media advertising $ 25,000 Direct Mail (print and email) $ 7,300 Telemarketing $ 12,000 Google AdWords $ 3,700 PROMOTIONS SUBTOTAL $ 48,000 TOTAL $ 173,200 Monthly budget The monthly budget for digital marketing has been presented herein below: Monthly Marketing Budget JAN FEB MAR APRIL MAY JUNE JULY AUG SEPT OCT NOV DEC TOTAL STAFF OR SERVICES (I.E. CONSULTING) Salaries $8,000 $8,000 $8,000 $8,000 $8,000 $8,000 $8,000 $8,000 $9,500 $9,500 $9,500 $9,500 $102,000 Benefits $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,300 $1,300 $1,300 $1,300 $13,200 STAFF SUBTOTAL $9,000 $9,000 $9,000 $9,000 $9,000 $9,000 $9,000 $9,000 $10,800 $10,800 $10,800 $10,800 $115,200 WEBSITE Hosting $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $1,200 Design/Development $5,000 $5,000 Newsletter Distribution $700 $650 $700 $650 $2,700 Search Engine Submission $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $1,100 WEBSITE SUBTOTAL $5,100 $200 $900 $200 $200 $850 $200 $200 $900 $200 $200 $850 $10,000 PROMOTIONS Social media advertising $5,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $25,000 Promo Items $0 Direct Mail (print and email) $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $300 $7,300 Webinar $0 Telemarketing $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $12,000 Google AdWords $400 $300 $300 $300 $300 $300 $300 $300 $300 $300 $300 $300 $3,700 PROMOTIONS SUBTOTAL $5,400 $5,300 $2,300 $5,300 $3,300 $5,300 $2,300 $5,300 $3,300 $5,300 $2,300 $2,600 $48,000 TOTAL $19,500 $14,500 $12,200 $14,500 $12,500 $15,150 $11,500 $14,500 $15,000 $16,300 $13,300 $14,250 Annual Total $173,200 Financial KPI The financial KPI that must be achieved with the planned e-marketing tactics are discussed herein below: Sales Growth: It is estimated that the company will have spend around achieve around double of the money as revenue that is spend on the e-marketing tactics (Hackley, 2010). This will increase to around 5 times by the end of 6th month and 10 times by the end of 12th Lifetime Value of a Customer: It is important to see that the lifetime value of the customers must be as high as possible (Hackley, 2010). A single customer must provide minimum 5 transactions to the company. Cost of acquisition: The cost of acquisition must be as low as possible. A single tactic must help the company to reach highest possible customers (Hackley, 2010). Phased Return on Investment The estimated phased return on investment made on e-marketing tactics is presented herein below: Phased Return on investment (Single Phase = 3 months) Particulars Phase 1 Phase 2 Phase 3 Phase 4 Investment on Tactics $ 46,200 $ 42,150 $ 41,000 $ 43,850 Net profit earned $ 18,480 $ 105,375 $ 102,500 $ 263,100 Phased Return on investment 40% 250% 250% 600% Top Level Benefits Top level benefits that must be provided by the planned e-marketing tactics are discussed herein below: Social media marketing: It is estimated that the social media marketing will help in creating awareness among the target customers. It will help to earn around 25% of the sales target. Newsletter and direct mailing: Newsletter and direct mail will help in awareness concern. It will create around 25% of the targeted sales (Harris Dennis, 2008). Search Engine Optimisation and Google AdWords: SEO and Google AdWords will provide around 20% of the target sales. Company Website: Company website will be used to retain old customers who are aware of the product. It will provide 30% of the target sales in the first month (Harris Dennis, 2008). SMS and Telemarketing: SMS and telemarketing will be used to convert the sales approach to final sales. Hence, it has 100 percent utilisation in the e-marketing plan. Sales and Profit analysis It is targeted that the company will earn around $946,650 as revenue in the first year that will lead to a profit of $489,455. The projected revenue and profit figures are presented in the table given below: Projected Revenue and profit Particulars JAN FEB MAR APRIL MAY JUNE JULY AUG SEPT OCT NOV DEC TOTAL Revenue $ 39,000 $ 29,000 $ 24,400 $ 72,500 $ 62,500 $ 75,750 $ 57,500 $ 72,500 $ 75,000 $ 163,000 $ 133,000 $ 142,500 $ 946,650 Cost of Goods Sold $ 3,900 $ 2,900 $ 2,440 $ 7,250 $ 6,250 $ 7,575 $ 5,750 $ 7,250 $ 7,500 $ 16,300 $ 13,300 $ 14,250 $ 94,665 Gross Profit $ 35,100 $ 26,100 $ 21,960 $ 65,250 $ 56,250 $ 68,175 $ 51,750 $ 65,250 $ 67,500 $ 146,700 $ 119,700 $ 128,250 $ 851,985 Administrative expenses $ 7,800 $ 5,800 $ 4,880 $ 14,500 $ 12,500 $ 15,150 $ 11,500 $ 14,500 $ 15,000 $ 32,600 $ 26,600 $ 28,500 $ 189,330 E-marketing expenses $ 19,500 $ 14,500 $ 12,200 $ 14,500 $ 12,500 $ 15,150 $ 11,500 $ 14,500 $ 15,000 $ 16,300 $ 13,300 $ 14,250 $ 173,200 Total expenses $ 27,300 $ 20,300 $ 17,080 $ 29,000 $ 25,000 $ 30,300 $ 23,000 $ 29,000 $ 30,000 $ 48,900 $ 39,900 $ 42,750 $ 362,530 Net Profit $ 7,800 $ 5,800 $ 4,880 $ 36,250 $ 31,250 $ 37,875 $ 28,750 $ 36,250 $ 37,500 $ 97,800 $ 79,800 $ 85,500 $ 489,455 Conclusion Effective digital marketing can create significant market opportunities and new business proposition for Ranbaxys Revital in the Australian market. As the current set of Australians are looking for nutrition supplement products for their health, the product will be a success in the target market. Therefore, marketing of the product in the target market area will be a crucial factor. The company has effectively identified the other available nutrition supplement products so that the product can impress the target audience providing health benefits. The analysis of the report also describes the business benefits and probable market share of the product providing target sales, profit and return on investment. References Burritt, R. (2012). Environmental reporting in Australia: current practices and issues for the future.Business Strategy And The Environment,11(6), 391-406. https://dx.doi.org/10.1002/bse.343 Chaffey, D. (2007).Total e-mail marketing. Oxford: Butterworth-Heinemann. Clarke, I. Flaherty, T. (2015).Advances in electronic marketing. Hershey PA: Idea Group Pub. Ewing, J. (2012). Marketing in Australia.Journal Of Marketing,26(2), 54. https://dx.doi.org/10.2307/1248438 Gupta, D., Massisimo, A., Koontz, C. (2013).Marketing Library and Information Services II. Berlin: De Gruyter. Hackley, C. (2010).Advertising and promotion. Los Angeles: SAGE. Harris, L. Dennis, C. (2008).Marketing the e-business. New York: Routledge. Hoxie, M. (2011).90 days to success marketing and advertising your small business. Boston, MA: Course Technology, Cengage Learning. Kotler, P. (2009).Marketing in Australia. New York: Prentice-Hall. Layton, R. (2011). A Review of Marketing Literature in Australia.Journal Of Marketing,45(2), 159. https://dx.doi.org/10.2307/1251677 McMahon, L. (2015). Corporate accountability in Australia: Managing the information environment for corporate accountability.J Bus Ethics,14(8), 673-681. https://dx.doi.org/10.1007/bf00871348 Pollard, C. Diggles, A. (2016). The Role of Trust in Business-to-Business E-Commerce Collaboration in a Unique Environment in Australia.International Journal Of E-Business Research,2(3), 71-92. https://dx.doi.org/10.4018/jebr.2006070105 Polonsky, M., Zeffane, R., Medley, P. (2012). Corporate environmental commitment in Australia: A sectorial comparison.Business Strategy And The Environment,1(2), 25-39. https://dx.doi.org/10.1002/bse.3280010205 Pride, W. Ferrell, O. (2012).Marketing. Australia: South-Western Cengage Learning. Revital Capsule Benefits Side Effects in Reality. (2016).Healthy-drinks.net. Retrieved July 2016, from https://www.healthy-drinks.net/revital-capsule-benefits-side-effects-in-reality/ Singh, N. Krishnamurthy, S. (2015).International marketing review. Bradford, England: Emerald Group Pub. Strauss, J., Frost, R., Strauss, J. (2011).E marketing. Upper Saddle River, N.J.: Prentice Hall. Sun Pharmaceutical Industries Ltd.. (2016).Sunpharma.com. Retrieved July 2016, from https://www.sunpharma.com/

A Guide to the IB Middle Years Program

A Guide to the IB Middle Years Program The International Baccalaureate ® Diploma Programme is growing in popularity at high schools around the world, but did you know that this curriculum is designed only for students in grades eleven and twelve? It’s true, but it doesn’t mean that younger students have to miss out on the IB curriculum experience. While the Diploma Programme is only for juniors and seniors, the IB also offers programs for younger students. The History of The International Baccalaureate ® Middle Years Programme The International Baccalaureate first introduced the Middle Years Programme in 1994 and has since been adopted by more than 1,300 schools around the world in more than 100 countries. It was originally designed to meet the growing needs of the students in the middle level, which roughly equates to students ages 11-16, at international schools. The International Baccalaureate Middle Years Programme, sometimes referred to as MYP, can be adopted by schools of any kind, including both private schools and public schools. The Ages Levels for the Middle Years Program The IB MYP is targeted to students ages 11 through 16, which in the United States, typically refers to students in grades six through ten. There is often a misconception that the Middle Years Programme is only for middle school students, but it in fact offers courses for students in grades nine and ten. Should a high school only offer grades nine and ten, the school may apply for approval to teach only the portions of the curriculum that relate to their appropriate grade levels, and as such, the MYP curriculum is often adopted by high schools that embrace the Diploma Programme, even if the lower grade levels are not offered. In fact, due to the similar nature of MYP and the Diploma Programme, the IB’s Middle Years Programme (MYP) is sometimes  referred to as Pre-IB. Benefits of The Middle Years Programme Course of Study The courses offered in the Middle Years Programme are considered to be preparatory for the highest level of IB study, the diploma program. However, the diploma is not required. For many students, the MYP offers an improved classroom experience, even if the diploma isn’t the end goal. Similar to the diploma program, the Middle Years Programme focuses on providing students with a real-world learning experience, connecting their studies to the world around them. For many students, this form of learning is an engaging way to connect with materials. In general, the Middle Years Programme is considered more of a framework for teaching rather than a strict curriculum. Schools have the ability to design their own programs within set parameters, encouraging teachers to embrace best practices in teaching and cutting edge technology in order to create a program that best fits with the mission and vision of the school. A holistic program, MYP focuses on the student’s entire experience while providing rigorous studies that are implemented through varied learnings strategies. The Approach to Learning and Teaching for the Middle Years Programme Designed as a five-year curriculum for approved schools, the MYP’s goal is to challenge students intellectually and prepare them to be critical thinkers and global citizens. Per the IBO website, â€Å"The MYP aims to help students develop their personal understanding, their emerging sense of self and responsibility in their community.† The program was designed to promote the fundamental concepts of â€Å"intercultural understanding, communication, and holistic learning.† Since the IB Middle Years Programme is offered globally, the curriculum is available in various languages. However, what is offered in each language may vary. A unique aspect of the Middle Years Programme is that the framework can be used in part or in whole, meaning schools and students can elect to engage in a few classes or the entire certificate program, the latter of which carries specific requirements and achievements that must be attained. The Middle Years Programme Curriculum Most students learn best when they can apply their studies to the world around them. The MYP places a high value on this type of immersive learning and promotes a learning environment that embraces real-world applications in all of its studies. To do so, the MYP focuses on eight core subject areas. According to IBO.org, these eight core areas provide, â€Å"a broad and balanced education for early adolescents.† These subject areas include: Language acquisitionLanguage and literatureIndividuals and societiesSciencesMathematicsArtsPhysical and health educationDesign This curriculum typically equates to at least 50 hours of instruction in all of the subjects each year. In addition to taking the required core courses, students also participate in an annual interdisciplinary unit that combines work from two different subject areas, and they also participate in a long-term project. The interdisciplinary unit is designed to help students understand how different areas of study integrate in order to provide a greater understanding of the work at hand. This combination of two different areas of learning helps students make connections between their work and begin to recognize similar concepts and related material. It provides an opportunity for students to delve deeper into their studies and find greater meaning behind what they are learning and the importance of the material in the greater world. The long-term project is a chance for students to delve into topics of study about which they are passionate. This level of personal investment in learning usually means students are more excited and engaged in the tasks at hand. The project also asks students to maintain a personal journal throughout the year to document the project and to meet with teachers, which provides ample opportunity for reflection and self-assessment. In order to qualify for the Middle Years Programme certificate, students much achieve a minimum score on the project. The Flexibility of the Middle Years Program A unique aspect of the IB MYP is that it offers a flexible program. What this means is that unlike other curriculums, IB MYP teachers are not constrained by set text books, topics or assessments, and are able to use the framework of the program and apply its principles to the materials of choice. This allows for what many consider to be a greater level of creativity and the ability to implement learning best practices of any kind, from cutting edge technology to current events and teaching trends. In addition, the Middle Years Program doesn’t have to be taught in its full format. It is possible for a school to apply to be approved to offer only a portion of the IB. For some schools, this means only offering the program in a few of the grades that typically participate in the Middle Years Programme (such as, a high school offering the MYP only to freshmen and sophomores) or a school can request permission to only teach some of the eight typical subject areas. It is not uncommon for a school to request to teach six of the eight core subjects in the final two years of the program. However, with flexibility comes limitations. Similar to the Diploma Programme, students are only eligible to receive recognition (the diploma for higher levels and a certificate for the Middle Years) if they complete the full curriculum and achieve the required standards of performance. Schools wishing their students to be eligible for these forms of recognition must register to participate in what the IB calls the eAssessment, which uses students’ ePortfolios of coursework to evaluate their level of achievement, and also requires students to complete on-screen exams as a secondary measure of aptitude and achievement. A Comparable International Program The IB Middle Years Programme is often compared to the Cambridge IGCSE, which is another popular international education curriculum. The IGCSE was developed more than 25 years ago and is also adopted by schools worldwide. However, there are some key differences in the programs and how students from each assess their preparation for the IB Diploma Programme. The IGCSE is designed for students ages fourteen to sixteen, so doesn’t span as many grades as the Middle Years Programme, and unlike MYP, the IGCSE offers set curriculum in each subject area. Assessments for each program differ, and depending on a student’s learning style, may excel in either program. Students in the IGCSE often still excel in the Diploma Programme but may find it more challenging to adapt to the varied methods for assessment. However, Cambridge offers its own advanced curriculum options for students, so switching curriculum programs isn’t necessary. Students wishing to participate in the IB Diploma Programme typically benefit from participating in the MYP instead of other middle-level programs.

Cancer - Smart Custom Writing Samples

Cancer - Smart Custom Writing Insanity DefenseExecutive summary The insanity plea should be eliminated for assisting criminals get away with murder as well as other serious felonies. Clever defendants have abused the very essence of the plea, thereby securing refuge from criminal punishment. Problems associated with the use of this plea include: difficulties in determining mental illness, differing opinions from psychiatrists concerning the sanity of the same subject, use of money to compromise psychiatrist’s conclusion in favor of the defendant, long time involved in the examination of one subject by psychiatrists thereby resulting to a delayed justice, artificial and crazy behavior by the subject during examination so as to influence the outcome of the examination, lack of scientific as well as an in-depth brain test to diagnose the patient, high cost when a forensic psychologist is involved, and lack of a trustworthy criteria for discharging such subjects from hospital.    Introduction Insanity defense is a strategy applied in law courts by mentally ill defendants to avoid being punished for crimes they committed on the assumption that they were incapable of distinguishing right from wrong at the time the crime was committed. They choose to do this so that instead of being granted jail term, they are given a psychiatric treatment. This concept dates back to the twelfth century although it has undergone some evolution. The original version of the plea didn’t intend to have the defendant found no guilty on the bases of inability to distinguish wrong from right but intended to have the defendant awarded a pardon or a way of mitigating the sentence. Its only in the nineteenth century that the argument of having the defendant acquitted on this basis arose. This paper will discuss the risks that come with the use of the plea and why it should be abolished. This plea has been widely abused by criminals to procure acquittal and that’s why its of interest to m e. Objectives The research seeks to identify the risks involved in the use of the insanity plea in the judicial system. Research methodology To achieve the desired research objectives, both primary and secondary sources of information were made use of. The primary sources included questionnaires given to professionals in the legal fraternity quite conversant with the concept and historians who are well versed with the genesis of the concept. The secondary source of information was basically library research targeting books and articles touching on the subject. Main body Continued use of this plea is the surest way to make the world itself insane and unpredictable. Imagine a suicide bomber who is caught on the verge of detonating the bomb and when taken to court, invokes this plea to procure acquittal (Pasewark 100). One major problem with insanity plea is the difficult involved in determining mental illness. What the proponents of this concept fail to realize is that, there is a big difference between insanity and mental illness (Pasewark 101). As a matter of fact, only some few mental illness constitute insanity. Insanity on the other hand is comprised of not only mental illnesses, but mental deficiencies as well. The two words are actually used in different disciplines of knowledge and it would therefore be wrong to equate them. Insanity is used in the legal arena and is therefore not a medical word. Problems therefore arise as experts try to apply a medical theory to a legal matter (Pasewark 104). Differing opinions from the psychiatric community as far as the sanity of one individual is concerned further subjects the concept to gross abuses (Manchester 112). Furthermore, the world is slowly giving in to corruption as a way of life and therefore the psychiatrists can be compromised to say that the defendant is insane. Money or lack of it can therefore play a very crucial role in the success or failure of an insanity defense. The determination of insanity is the preserve of court psychiatrists (Manchester 115). It’s important to realize that this determination can take dozens of sessions and even fail to come to a solid end as far as the mental condition of the defendant is concerned. This therefore ends up having a serious impact on the trial as well as its outcome. This results to big files of undecided cases and this waters down the credibility of the judicial system (Manchester 116). The determination largely involves behavior study. A defendant equipped with this kn owledge can decide to behave artificially so as to influence the outcome of the examination. This compromises the accuracy of the examination . No body puts the accuracy issue in a better word frame than Thomas Sowell in his book titled Insanity defense published in the year 1994, â€Å" psychiatrists and psychologists are often put in the same position as economists who are asked to predict things that no one is capable of predicting. Those with the honesty and realism to say they can’t do it are likely to be brushed aside†¦Ã¢â‚¬  (Sowell 10). Psychiatrists also have a tendency of identifying with people in their social as well as economic class (Fass 125) . This is the lot they are likely to describe better. If the case is involving a defendant in a different social and economic class as the psychiatrist, then the psychiatrist is very likely to be oblivious of the defendant’s problems. This means that the jury handling the case would base its verdict on a poorly researched conclusion. Sowell, 1984 gives a case that illustrates this behavior of psychiatrists. A forensic psychologist is quoted as saying â€Å" I hate to say this, but I don’t like to work with poor people†¦Ã¢â‚¬ ¦..They are talking about stuff that doesn’t interest me† ( Sowell 325). The fact that psychiatrists are also not required by the court to accompany their conclusion with some scientific backing makes the concept vulnerable to even more abuses. They do not even carry out an in-depth brain test to diagnose the patient. Psychiatrists arrive at their verdict via mere observance of the subject and then deciding based on their beliefs (Fass 126). If the case requires the services of forensic psychologists who are paid professionals, then accessibility problems set in especially if the defendant cannot afford the charges required (Fass 127). The concept is clearly a loophole used by defendants who conspire with rogue psychiatrists to get away with felonies and murder (Bonnie 85). A case in point that clearly illustrates this is the acquittal of the gentleman who attempted to assassinate President Rogan Reagan. This attempt was carried out in the full glare of the public and was captured in cameras. Hinckley earned an acquittal despite the evidence connecting him with the felony (Bonnie 87). This attempt brought up unprecedented public outcry. Psychiatrists involved in the case concluded that he made the attempt in an effort to impress Jodie Foster, an actress he had become obsessed with. The decision of the psychiatrists was based on observance as well as the upbringing of the suspect as opposed to scientific proves which would be more accurate and reliable (Bonnie 88). The fact that somebody for instance , masturbated for several years as an adolescence cannot be used to justify a felony of this degree. After a person is awarded acquittal courtesy of this plea, the law requires that such a person is taken to a mental institution where he/she is supposed to stay until a doctor proves that the person is no longer dangerous and therefore can coexist with others in the society (Manchester 121). A lawyer is also required to accent to this. The procedure of determining this is as untrustworthy and compromised as that of determining the insanity itself. For instance, Sowell, 1994 gives a case of one man by the name Kemper, E . E who earned acquittal after murdering his grant parents. This acquittal was based on the insanity plea. This man was therefore send to an hospital in accordance with the law. He spend about five years in the hospital after which he was dismissed after convincing psychiatrists and the judge that he was now cured and could coexist with others in the society. He did this by giving rational answers to the psychological test he was subjected to. Three years later, he fou nd himself behind bars again for killing eight women one of them being his mother. This casts a lot of doubt on the criteria used to discharge such subjects from hospital. This plea should therefore be abolished in favor of the â€Å" guilty but mentally ill â€Å" concept. In this case, the defendant would first be taken to hospital for psychotherapy and then once he/she is mentally fit, serve the remainder of the sentence in jail (Sowell 20) . Conclusion The paper has discussed the reasons as to why insanity plea should be eliminated from our judicial system. They have included: difficulties in determining mental illness, differing opinions from psychiatrists concerning the sanity of the same subject, use of money to compromise psychiatrist’s conclusion in favor of the defendant, long time involved in the examination of one subject by psychiatrists thereby resulting to a delayed justice, artificial and crazy behavior by the subject during examination so as to influence the outcome of the examination, lack of scientific as well as an in-depth brain test to diagnose the patient, high cost when a forensic psychologist is involved, and lack of a trustworthy criteria for discharging such subjects from hospital.    Works cited    Bonnie, R etal. â€Å"Decision Making in Criminal Defense: An Empirical Study of Insanity Pleas and the Impact of Doubted Client Competence† , Journal of Criminal Law and Criminology, Vol. 87, 1996. Fass, M. â€Å" A forensic Psychology Exercise: Role Playing and the Insanity Defense†, Teaching of Psychology, Vol. 26, 1999. Manchester, J. â€Å"Beyond Accommodation: Reconstructing the Insanity Defense to Provide an Adequate Remedy for Postpartum Psychotic Women†. Journal of Criminal Law and Criminology, Vol. 93, 2003. Pasewark, A. A Review of Research on the Insanity Defense. Annals of the Academy of Political and Social Science. London: Oxford University Press, 1986 pp 100-104 Sowell, T. Insanity defense . London: Oxford University Press, 1994